Architecture in the iSTYLE shops reflects the 3 dogmas of the Apple design: Form, Function, and Purity. The minimalism in the store layout and material selection is inspired by the products themselves. The black metal frames the facade, while the prominence of the white color on the interior performs as neutral background highlighting the individual items on display.

Harmony, beauty, and synergy complement the high-tech look of the new iSTYLE. Particularly situated in Casablanca, it meets the aspirations of the city, being the high-tech and business hub of North Africa.