The driving idea was to conceive and develop the building on a simple synthetic clue that embodies the notion of “perfection” through our cultural heritage. The Golden Section has always been, and is still the ratio of predilection for its pure geometrical multiplication. It is also an aesthetical reference for proportions.

The Golden Section generates the rectangle which always multiplies equally to itself in a logarithmic spiral progression that astonishingly is the basic key of growth in all life form. The human body is based on it, but also plants and shells like the murex that produced the purple that was the most prestigious messenger from Phoenicia to other cultures.

The Golden Section sets the basic grid for the spatial development of the project, not only bi-dimensionally but also tri-dimensionally which represents a tour de force that leads to generate complexity out of unity and get unity out of complexity. This development method produces a strong and unique image that bears the basic meanings of art and culture like an ideogram that has a defined iconic value.